Five Tips to increase your relationship with your customers and increase your sales

The need for stronger relationships with your customers is more important than ever. Regardless of your industry, here are five tips worth considering when developing a strategy for improving the quality of your customer relationships.

1. Engage customers

Successful relationships are a two-way street. Loyal customers and clients want to be actively invested in the relationship.

If you notice that a customer is limiting his or her involvement with you, it could be a sign that the relationship is on rocky ground.

To improve engagement, empower customers by inviting them to partner with your company in the process of generating new ideas and strategies. Are they planning to enter a new market or launch a new product? Ask for their opinion and find out their short and long-term goals, this will help build rapport and also give you an inside look at how they operate.

2. Make the first move

Ideally, customers should view your company as a Trusted Adviser, which means that you are the first person they call when they pursue a new line of business or launch a new project, or if they need help.

To become a Trusted Adviser, consider offering assistance before the customer asks, as a way to demonstrate your commitment to the relationship. Regularly sending them industry news and updates will also help to position you as an expert and also communicate that they are top of mind.

3. Obtain feedback

In addition to offering useful and relevant information, regularly solicit feedback and advice from customers.

In many cases, insight from regular feedback improves relationships by highlighting problems that existed below the surface—and also because you’ll be communicating that you are willing to go the extra mile to make sure you’re meeting their needs. Keep in mind that if you gather feedback from your customer, you must be willing and able to act upon it.

4. Think individuals, not numbers

Every customer has their own unique needs and preferences.

If 80% of your company’s customers are happy, you’d probably consider that a success However, what would happen if the 20% of unhappy customers account for the bulk of your revenue?

The best client relationships are created when you tailor your strategy to the expressed needs of each individual customer. Stay alert and pay attention to your customers’ unique needs and treat each like your only customer.

5. Keep communication channels open

Healthy relationships thrive on communication. If your business communicates with customers only at their request or when your company needs something, it will be difficult to leverage relationships as a driver of sales. Instead, touch base often with customers to inquire about their progress and to learn how you might be better able to meet their needs and expectations.

* * *

Relationship-building can be a challenge and despite your best efforts, some customers will choose to abandon your company for a competitor. But, on the whole, the implementation of relationship-building strategies will yield measurable improvements in sales and lengthen the duration of relationships with your company’s most valuable customers.


Life Plan Webinar

 build-wealth-webinar image

Let’s face it, we are living in a fast paced world. Days turn into weeks, weeks turn into months and months turn into years. To keep on track with this ever changing world and be prepared for your future, you need to have a plan. You need a recipe for success that is uniquely yours and your families.

Ask yourself these 3 questions; Where am I now? Where do I want to be? How can I get there?

To assist you in achieving your financial freedom join McMahon Osborne Group Director, Tim McCarthy for a free 1 hour webinar at 10am Thursday 31st October.

The webinar will focus on;

  • Actions you can take to achieve financial freedom
  • Strategies our clients have taken to achieve their own financial freedom
  • How to create your own life plan
  • How to stay on track with your life plan
  • Why financial goals are important and how to calculate them

Visit and register now

Your financial freedom starts here!


Do you want to start your own business?


Starting a business is a major decision, one that needs careful research and planning well before you commence trading.

You must determine the type of business you wish to operate and then design a structure to suit that business type. You’ll need to think about the location from which you’re going to run your business, as well as the most appropriate billing, paying and record-keeping systems.

You’ll need to find out what your tax and superannuation obligations are going to be to avoid any unexpected costs later and whether or not you need to register your business.

Do your research

Quick, simple research can save you time, money and stress. Find tips on business benchmarks, a checklist for people starting a new business and a guide for contractors. You may want to talk to a financial planner or accounting specialist to develop a strategic business plan.

Are you operating a business?

Work out if you are operating a business or if your activity is actually a hobby. This affects what income you need to declare along with deductions and losses you can claim.

Choosing your business structure

When you start a business, it’s very important to choose the business structure that best suits you and your families needs.

Registering your business

You may need to register for a range of obligations, such as goods and services tax. You can register for many of these using the one registration form.

Setting up your invoicing, payments and records systems

Invoicing customers, paying creditors and keeping records are essential parts of running your business.  Accurate data allows you to make educated and informed business decisions.

Setting up a home-based business

Many small businesses are operated as home-based businesses. A home-based business is one where you operate the business either:

  • at home – that is, you carry out most of the work at your home
  • from home – that is, the business does not own or rent any premises other than your home

If you are thinking about starting  your own business, talk to one of our business development specialists today on (03) 9744 7144

Did you miss our recent SMSF webinar?

An hour of your time could save you thousands in tax.

Did you miss our recent SMSF webinar?

Watch McMahon Osborne Director, Tim McCarthy as he discusses topics including;

  • Why super is the most tax effective structure in Australia
  • What can a super fund invest in
  • How you can take control of your financial future
  • How to be a successful investor and minimise capital gains tax
  • Why NOW is the right time for Gen X to establish their own SMSF plan

You can still view the webinar just visit;